When free is not really free

Hmmm, what is wrong with this picture? The call-to-action on this screenshot below clearly says FREE. The app is also listed in the navigation section of the App Store under the FREE app sub-section. But then the app description says you will be charged $9.99 per month for the application. WTF? Can they be any more confusing?

As it turns out, the app (or better put, the shell of the app minus the functionality that actually does anything uesful) is free. You can download it and you won’t be charged a dime. Just don’t expect it to provide any utility. To get any real value out of the application you’ll have to register for the service and opt-in to the monthly subscription fee.

Maybe I’m overly obsessing on the details here, but it feels like they could have described that whole process much better in the app description. Looking at the comments from users in the app store, it appears that I’m not the only one that was confused.


When free is not really free

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